Hudson Phosphorescent Invasion Hits NYC Meatpacking District

Last Friday, Hudson Jeans launched their exciting new LouLou Denim with a Phosphorescent Invasion of New York City’s Meatpacking District at Scoop NYC.

The event was hosted by Leigh Lezark who was rocking her LouLou jeans too! Other VIPs in attendance included DJ Harley Viera-Newton who laid down the tracks for the party, Coco Rocha who was seen in her Hudson Space Invaders and Joe Jonas.

You can check out a video above and some photos below of the event showcasing the fluorescent art installations by street artist Aakash Nihalani and you can see the new LouLou collection online at Hudson here.

• Read comments about Hudson Jeans created by members of the DenimBlog community