A|X Armani Exchange Spring 2012 Ad Campaign

Armani Exchange’s Spring 2012 ad campaign has been released and features black and white images dubbed “Style Surveillance.” The images capture the feel of two lovers who have escaped together and the images strike a balance between the idea of who is being watched and who is doing the watching. The ads will launch nationally in February both in print and online. What do you think of the ads? I think they really capture a bold look being shot in black and white!