Paige’s Brand New Look

Paige has announced the brand new look for the brand for Spring/Summer 2012. After 7 years in the business and being a very successful premium denim company, the brand is going to have a new logo (above) and will feature more simple accents. I have seen the jeans for the Spring/Summer 2012 collection with the new look and they are a lot different. They still feature the classic whipstitching on the left pocket but they now have the new logo sewn in, the buttons no longer have the famous P on them, they now say Paige Los Angeles, and the hang tags are different along with the fabric tag on the back pocket. Paige decided to have Los Angeles in the name because it promotes the fact that this is what the brand is about, everything is made in Los Angeles and Paige oversees everything herself. The new look really captures the brands passion and commitment.

Paige decided it was time to marry all of her lines as they were quite separate for some time. The men’s PPD label will now just be called Paige and it’s the next step in growing the brand. The company will now just be known as Paige instead of Paige Premium Denim. I’m quite excited about this new change and I think the new logo and styles look really clean and simple which is great. You will also see a lot more adventurous styles for the coming seasons collection! It’s wonderful and definitely more fashion forward! I love it! I can’t wait to share the pictures with you, but it wont be until January unfortunately! So what do you think?