Press Day Preview: C.R.A.F.T Spring/Summer 2012

Here is a preview of the new C.R.A.F.T Denim Spring/Summer 2012 collection which I saw in London last week. I love the new styles! They have waxed denim, bright reds, whites and of course their classic blue denim moto style jeans and a pair with twisted seam detailing which you can see modelled above. The red shorts I loved as well! It’s definitely a great collection! The last 2 images in the gallery below are from the new Serfontaine Spring/Summer 2012 collection. Most of the Serfontaine jeans are classics and ones you would have seen last time so I just took a couple of photos of the new styles.


  1. Hi – I was wondering were I can buy c.r.a.f.t jeans in the US or Asia or perhaps online?

    Many thanks in advance!

  2. Would you be able to share a couple of online retailers names? I tried searching in google but nothing useful comes up. Thanks!!!

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