Hudson’s New F&F Denim

Hudson recently launched their new denim from their F&F – The Future of Indigo collection which is amazingly soft and flexible! It’s a breakthrough in style and comfort for the active lifestyle. Hudson has collaborated with Equinox Fitness and ISKO to create these special jeans as a part of the “FIT FOR LIFE” collection, made extremely flexible and perfectly comfortable for an on-the-go, busy lifestyle.

This is the first-ever woven denim to combine the perfect fit and lightness of knit fabrics with the famous shape and look of woven fabrics. To celebrate this they believe in the quality of comfort for the active go-getter. This pair of jeans maintains the signature Hudson style while allowing for movement and action like never before. I have felt these jeans in person and they do feel amazing, just like leggings, but like denim.

The new fabric combines the perfect fit and lightness of knit fabrics with the shape retention of woven fabrics, with an extraordinary natural cotton touch. It is the perfect staple for an active/on the go lifestyle and the end product is a fabric that is the ultimate in flexibility, 360 degree stretch, and comfort. Three styles are initially being offered in Hudson’s best- selling fits. The “Nico” – five pocket midrise super skinny; “Ryder” – five pocket midrise zipper skinny and “Milman” – five pocket flare. All are designed and engineered to seamlessly transition from day to night.

“Style is woven in….we are extremely excited about this innovation in fabric technology. Equinox was the obvious choice for us to collaborate with on this special collection. They share our commitment to living a charged and passionate life all the while looking and feeling great” says Ben Taverniti Hudson,  Creative and Design Director. “At Hudson, we believe that when you look good, you feel good, and when you feel good you are empowered to do anything. Style is an evolution and we are not just about denim, we are about furthering our way of life. ” Says Peter Kim, Hudson Founder and CEO. So what do you think of the new jeans?