Cheap Monday Opens New Store
At the end of February 2012, Cheap Monday will open its first UK stand-alone store. The store will be located on Carnaby Street, in central London. It will be a real icon store for Cheap Monday. The first free-standing UK store where all collections will be represented and there will even be a separate shoe division. The pictures are of their Copenhagen store as the London store will be very similar. I love the layout and design! H├Ñkan Strom, the chief operating officer of Cheap Monday, is also in the gallery below. Carry on reading to see the press release below and more about the new Carnaby store location.
“When we opened our first store in 2009, we already had a dream and a vision to open Cheap Monday stores in the big fashion metropolises. With our Cheap Monday Store in Copenhagen and our Concession Stores in Selfridges, we’ve proven that our concept works. The time is right and we’ve now taken the first step, on legendary Carnaby Street,” says H├Ñkan Str├Âm, COO Cheap Monday.
The store will be Cheap Mondays first UK stand-alone store (the very first one opened in Copenhagen in 2009). It’s located in London, Soho, at 39 Carnaby Street and will have a store area of approximately 330m2 spread over two floors. The store interior will have a hard, industrial expression with tiled walls and a ceiling dominated by visible pipes, steel beams and gratings. The concept will be a continuation of the Cheap Monday Store in Copenhagen, featuring raw and simple materials such as chain link fencing and broken particle boards.
The store will offer the entire Cheap Monday range, with womenswear, menswear, jeans and in-season collections, as well as baby, accessories and underwear. The store will also boast a separate section for Cheap Mondays shoe collection. Cheap Monday is available to 38 markets, in about 1800 stores all over the world. Besides the one in Carnaby Street, the brand has a Cheap Monday Store in Copenhagen, Denmark, Concession Stores in Selfridges in London, Birmingham and Manchester, and Shop in Shops in a number of markets.