Here is a preview of the men’s Spring/Summer 2012 Look Book for Doctrine Jeans. The forces behind Doctrine have over 30 years combined experience in all aspects of the fashion business and pride themselves on their expertise in washes, cuts, and fabric knowledge.
The design team is made up of forward thinking creatives who quickly translate the trends while keeping the jeans classic. Each pair of Doctrine Jeans are highly detailed and tailored, while remaining true to the brands mission to remain understated and timeless. Doctrine hopes to provide the perfect pair of jeans to their customers by constantly evolving, staying on trend and never sacrificing on quality. I think, judging by this Look Book, they did that. What do you think of the preview styles? I also love the setting and location, the photos look like they have been kissed by the evening sunlight and they look pretty.