J Brand Launches Charitable Collaboration

In their first true charity collaboration, J Brand is teaming up with City Year, which aims to reduce the high school dropout rate by identifying public school students at risk of dropping out and providing them with mentoring, role-model and tutoring services to stay on track. J Brand has developed an exclusive twill jean in three gorgeous colors available for women and teens in which 100% of the proceeds will be donated to City Year. J Brand CEO Jeff Rudes was truly inspired by the work City Year is doing. The exclusive J Brand City Year twill jean is the brand’s classic “811” Mid-Rise Skinny and will be offered in Vine, Plumberry, and Apache for $144 each at their website here. I love the Plumberry! It’s gorgeous!

CAA, a partner to J Brand, and DreamWorks partner Stacey Snider, who was recognized for her work with City Year as a 2011 Lifetime Impact Honoree at Variety’s Power of Women event where she announced the collaboration, were instrumental in connecting City Year and J Brand. “After meeting with Stacey about her support and contribution to City Year, we participated in their ‘Spring Break’ event last year and were so moved that we created a collaboration with CAA and Stacey to raise money for this outstanding organization. High schools just a few miles from where our jeans are produced have some of the highest dropout rates in the nation. As a Los Angeles based company, City Year is a perfect way for J Brand to make a difference and give back to our community,” Jeff Rudes, Founder and CEO of J Brand.

• Read comments about J Brand created by members of the DenimBlog community