Denim Brand: Don’t Cry Baby

Don’t Cry Baby is an Italian fashion brand with its head office in Milan and has been in business for two years. They just completed their Spring/Summer 2012 collection and you can see some of the styles in the gallery below. I actually really like this brand, they have fun washes and styles that look really nice.

The production is based in Italy within the Venice area, a region that has been made famous for its large concentration of denim “production companies” and also for the expertise that the area has. Their goal is to deliver a product with the finest denim whether it’s an Italian denim or Japanese twill. They believe that the authentic true denim in time only gets better with wash after wash or just the older and worn out it gets. They take pride in buying quality denim like the latest modal denim, or authentic denim, stretch, bi-stretch and all the latest denims that are exposed at the Paris trade shows. The washes are also produced in an environmentally friendly way.

The price range for these Don’t Cry Baby jeans is between €150 and €250. They have an average premium denim price point which I am glad about. They also mention that a lot of Italian celebrities are wearing their jeans. I also saw that the lovely Chiara from The Blonde Salad is a fan too! What do you think of the brand? I will be posting the full Look Book soon. You can check out their website here and also purchase the jeans.