Following the continued success of the brands concept/lifestyle flagship store in New York’s Meatpacking district, Lower East side and Malibu, CA locations, The Earnest Sewn Co. is opening its 4th corporate retail location as part of their overall retail expansion plan.
The second West Coast store will open in Newport Beach, California’s ÔÇÿFashion Island’ on October 1st 2011. Fashion Island is a key luxury shopping destination for fashion savvy residents and its many business driven neighbors located throughout Newport Beach, CA.
Located at 1075 Newport Center Dr. the free standing store will encompass a complete interior redesign, remaining true to the company’s American heritage store concept while allowing for the space to represent the California lifestyle. The store’s interior, much like the other three locations, will have genuine industrial fixtures and artifacts from the early 1900s, as well as introduce a few distinctly ÔÇÿNew York City’ design concepts into the eclectic mix of architectural styles currently featured in Fashion Island. It is an ideal location for the brand to continue to build their West Coast visibility and cater to much of its existing clientele.
The 2,200 sq foot store will showcase the Earnest Sewn denim and sportswear collection for men, women and children, as well as key vendors that carry the lifestyle tradition from accessories and footwear, to home accents and pet accessories.