Reese Witherspoon for Lindex

Reese Witherspoon has been named the new face of the Swedish brand, Lindex. The Swedish brand’s Fall/Winter 2011 collection was inspired by California and has a feminine 70s vibe. Featuring denim separates, knit sweaters and button up tees, the collection is meant to be a mix of patterns and textures. Reese commented, “I have always loved denim and knitted garments that can be mixed and matched. Lindex’ fashion suits my style perfectly and I am very pleased to be a model for the new collection.”

The collection is in Lindex stores in Sweden, Norway, Finland and other European countries and the Middle East. You can shop the collection and view behind the scenes videos of the photo shoot with Reese at