Ralph Lauren launches Denim & Supply

Polo Ralph Lauren has relaunched to become Ralph Lauren Corp. Under this new name the brand is launching a new denim and clothing line called Denim & Supply Ralph Lauren. The aim of the collection is to capture the character of vintage inspired items mixed with more eclectic pieces.

For women, the collection mixes feminine pieces with tougher utility looks, creating an overall bohemian vibe with a sexy edge.  The collection is highlighted by unique details such as metal work, beading and mended slashes for a down to earth denim vibe.

The men’s collection is an urban meets wilderness with an outdoorsy color scheme. The details such as rip and repaired jeans, and pieces like fleece pullovers, slouchy and knit cardigans, distressed denim jackets give the collection an effortlessly worn in aesthetic.

The majority of the collection is below $300, with most jeans under $100 while jeans with more distressing running under $200. The collection will be available for purchase at Macy’s and online.  You can view videos and shop the collection at Denim&supply.com.