In an effort to attract a younger audience, Gap has overhauled it’s entire advertising campaign. For the upcoming Fall season, Gap will be featuring actual young adults from towns such as Austin, TX and Brooklyn, NY. Other additions include in-store smart phones which will play videos showing how a product was made and celebrity run taco trucks will provide free meals to anyone wearing a “Gap” label. Chief Marketing Officer Seth Farbman explained, “Our core customer has changed to the millennials who are entering the market in a very big way, so we are making some bold and deliberate changes.”
The brand’s aesthetic has also changed, shifting away from office classics and neutral colors, featuring sequined and embellished jeans and bright colors. You can preview Gap’s newest commercial in the video above.