Ali Lohan is the new face of PRVCY

Ali Lohan recently signed with NEXT models and has already been named the face for PRVCY’s Spring/Summer 2012 relaunch.  Ali shared her excitement, “I was thrilled to model for PRVCY Denim, everyone was amazing to work with. The collection has the best fit and I love the styling for this upcoming season.”

Christian Wicks, president of apparel and accessories at Omni Ventures, the company which recently acquired PRVCY, explained, “I am confident that Ali will further the label’s coveted reputation and help reintroduce the brand to our targeted demographic. We believe that Ali has immense potential and is a perfect fit for the PRVCY family.”