Here is a look at the new Fall 2011 ad campaign for 7 For All Mankind with Angela Lindvall and Sam Webb and shot by Mert & Marcus. The images really speak their heritage as a California denim brand, while showcasing the breadth of their product range. The campaign will be in magazines such as Elle, GQ, InStyle, Vanity Fair and Vogue etc in September. I think it will be exciting to see these shots in the magazines!
Shot on location at a private residence in Carpinteria, California in Santa Barbara County, the home served as the iconic backdrop highlighting 7 For All Mankind’s Fall 2011 collection of premium denim, sportswear, and accessories for men and women. The home’s clean lines and beach-front location exemplify the luxurious, California-lifestyle for which the brand is known.
“These powerful images truly showcase the essence of the brand and our style of chic, effortless dressing. 7 For All Mankind is a complete lifestyle brand rooted in denim, and this campaign highlights this in a powerful way. The images are about California and denim – the heart and soul of the brand,” said Leilani Augustine, VP of Marketing at 7 For All Mankind.