7 Diamonds would like to introduce their Fall/Water 2011 campaign and the launch of their new e-commerce site. This Fall, 7 Diamonds reinvented itself once again with a new line of wool cable knits sweaters, cardigans, selvedge denim and their famous button-down shirts. They also connected with photographer and film producer, Jack Coleman, who came up with an amazing interpretation of what 7 Diamonds stands for through the lens of the digital camera and super 8mm film!
The official website launch was on Friday, August 12th, which you can check out at 7diamonds.com. 7 Diamonds was initially introduced to the world as an innovator of button down shirts, they have since expanded their line to include a full scale collection of products consisting of knits, sweaters, leathers, outerwear, denim, and non-denims. What do you think of the old fashion style video?