Live Life Love Denim is a new Los Angeles based contemporary denim line which will feature innovative styles for men and women. The line is set to launch this Fall and uses the coveted Japanese premium denim for every jean. Women’s styles feature skinny fits with color combinations like pastel pinks and blues as well as coated denim in hues of olive and rustic red for Fall. I think their moto is pretty cool; who doesn’t Live Life … and love denim? What do you think of the new brand? I love the waxed jeans in red, really hot!