Levi’s Launches Line At Target

Levi’s brand dENiZEN jeans are coming to Target! The brand, which launched in Asia in 2010, will be available in countries around the world, including the United States. dENiZEN has released jeans which have been exclusively designed for Target.

The central part of the launch is that jeans are an essential part of our lives, Susan Brennan, General Manger for dENiZEN stated, “With a wide variety of different styles for men, women, boys and girls, dENiZEN™ jeans are the perfect fit for fashion and value-conscious consumers. With dENiZEN™ jeans, we’ve designed a new basic essential that everyone in the family can enjoy. Our guests rely on Target for the products they want and need, all at affordable prices, and with denim being a wardrobe staple, dENiZEN™ is a great addition to our current assortment,” said Trish Adams, senior vice president of apparel and accessories, Target. “With options for the entire family, dENiZEN™ offers our guests one more reason to shop Target.”

Women’s styles will include straight and boot-cut styles in low and mid rises, including a shaping boot-cut which features a panel for body slimming and shaping. Men’s styles will include straight, boot and skinny styles. Boys and girls styles will also be available. Prices will range from $17.99-29.99.