Levi’s Debutes “Commuter Denim”
The latest line from Levi’s may be perfect for wearing to work, that is if you commute by bicycle. Levi’s CEO, Erik Joule, spoke about the need for such a product, “This product was born from innovation, classic American style and a personal passion for cycling — it’s about designing product for people who ride bikes, by people who ride bikes. We listened to what they wanted and created a product with performance traits for biking that also functions as daily street wear.”
What makes up the line exactly? So far the collection features two styles for men, a skinny jean and denim jacket. Some of the more unique features include stretchier, more odor resistant fabrics that are also water resistant, reflective tape on the interior cuff, and the jacket features more pockets, ideal for a cell phone and iPod.
The collection will launch in Get in the Saddle bike shop in August, then at various bike stores across the country later in the year and Urban Outfitters. The skinny jeans are $78 and the jacket retails for $128.