Guess Kids is gearing up for back to school with their new fall 2011 collection. The collection aimed to capture the lightheartedness of children while still being fashion forward. The campaign aims to capture the imagination of children by showing them in carefree poses, this spirit is embodied through the denim mixed with colorful prints and plaids.
The girls collection features brightly colored, whimsical prints and embellished classics, such as studded and embroidered skinny jeans and vests. The boys collection is similar, featuring bright yellows and teals and western shirts complemented by gray and indigo restructured denim.