Levi’s x MOCA Collaboration
Levi’s has teamed up with Museum of Contemporary Art in Los Angeles to feature artists from their Art in the Streets exhibition. The artists will be designing art work for the back of Levi’s trucker jackets. There will be 10 jackets released overall, each by a different artist with the final jacket being a tribute to the late Keith Haring. The collaboration doesn’t stop there however, at the museum, Levi’s has also established a film center, which will host workshops on film making as well as allow for onsite films to be created and then automatically uploaded to Vimeo. You can view the workshop schedule on the Levi’s website here.
The jackets retail for $250 and 100% of the proceeds with benefit MOCA.