We caught up with David, the co-founder and co-designer of Rockstar Denim, to find out more about the brand and the new styles coming out. You can read the interview below and get to know the brand and their new pieces for this season a bit more. We have already seen the cargos on Joe Jonas and they are the brands favourite style right now!
DB: How did you come up with the name Rockstar?
Everyday there are tons and tons of new denim lines popping up┬à. We wanted a catchy, fast and unforgettable name┬à. A Rockstar is someone that really doesn’t want to be another common human being, a Rockstar will always try to be different than others. Well, our idea in launching Rockstar was to bring this concept to the denim market, always trying to be different and to bring something fresh and new to the market every season.
DB: What inspiration goes into designing a pair of your jeans?
Pretty much everything that surrounds me, ┬àbut something very important to me when I’m working on a new development is the communication with the retailers. This is the most important for me. I learned this very fast. They spend all day long with customers, they know what the market needs so ┬àthe communication between us is something key for me.
DB: What is your latest collection about?
We are launching a new amazing capsule for fall┬à for women. We are definitely going towards a higher waisted fit. Boot cut, flare and wide leg will still be around in denim, and twill, but also in stretch corduroy. We are also going to focus a lot on our “Coated” treatment and offer it on different sexy silhouettes, especially on our famous “biker style”! We will be shipping it in a range of 10 colors. You will see a lot of celebrities Rocking our coated pants this fall!
For men, we will mostly focus on our slim men’s cargo. This style has been retailing extremely well with all our customers┬à. We want to build our men’s collection with this item. For fall it will be available in a lot of new colors, treatments and fabrications. Stretch fabrics for men are going to be an essential this fall.
DB: Why did you decide to create your brand?
My family has been in the jeans business for the last 100 years┬à. My grand father was importing and distributing Levi’s in Europe.
My dad created a brand in the 70’s, Mac Keen, and it was the very first high end designer denim line. My mum was a denim fit model and model┬à for 20 years. After Mac Keen, my dad created the successful Blue Cult label in 1999. Frank my older brother was the one behind SacredBlue and the giant 575 denim label.
Denim is in my genes, it was a path I had to follow.┬à As far back as I can remember, I always wanted to be in this business. Each time I was going to my dad’s or brother’s office, it was an amazing experience┬à. I was learning and becoming better everyday at how to make a pair of jeans. I was making my own designs and styles┬à, I was addicted to the indigo.
I have never wanted to be like the other kids. When I was younger, most of my friends wanted to be soccer players┬à. As far back as I can remember, I have always wanted to be denim designer. At school I was selling off price designers denim to the other kids and to my teachers┬à and when I turned 15, I started doing trunk shows and sample sales, it was a great way for me to learn.
Right when I turned 17, something happened in the family business that was a very critical time for us. 6 months later, Frank and I joined forces by deciding to launch something new and fresh. We launched Rockstar for the best and to try and forget the past. ┬àRockstar was made out of our passion and knowledge for denim.
DB: Do you have a favourite cut you have designed?
Yes! Our slim men’s cargo. ┬àIt’s a must have for men. The idea was really to turn a staple of America’s wardrobe into something fashion forward for men. It’s fitted from the waist till the knee. It’s really a European fit. The fabric is stretchy and super comfortable.
This pant has so much detail, it’s really an amazing piece┬à. Once you have worn it once, you really cant live without it. You can buy them at Nordstrom by clicking here.
DB: Do you have a favorite wash you have created?
I think my favorite wash is our pigment spray wash. ┬àIt’s actually more a hand spray than a wash, ┬àit took our laundries and airbrush contractors 6 month to come up with the perfect formula┬à. In the production process there are close to 15 operators involved to create this wash.
It’s black pigment sprayed on top of a grey denim fabric. The irregularities of the hand spray is creating this amazing black vintage wash┬à, there are so many highs and lows. It’s an amazing wash!
DB: How many jeans do you own yourself?
Probably close to 50 pairs. But I have been wearing my medium biker jeans for the last 2 years┬à. I can’t wear something else┬à. I’m addicted to this pair. Nothing can replace them.
DB: Your cuts look really good, what type of woman and man do you envision wearing your brand?
There is not really 1 type of man or woman for our product. Our products are designed and fitted to make women and men feel good, sexy and comfortable┬à. I think that to wear our product, people need to be willing to try something new and not stay stuck in a basic 5 pocket jean. Once our product is understood, it’s always becoming your wardrobe favorite! To all of you readers, give us a try! You wont be disappointed!!
DB: We all love denim, but what makes it so important to you?
Denim is part of my life┬à, I can’t picture my life without it┬à. My dad met with my mum during a fitting 40 years ago. If denim was not invented in the 1870’s I probably wouldn’t be here today. Denim runs my life.
DB: What makes your brand so different from the others out there?
We are following our passion and hearts… Not the $ sign 🙂
DB: What is the best feature of your jeans?
Definitely our washes and fit! We are spending hours and hours in fittings and with our wash houses adjusting our washes to provide the very best for our customers and fans! Rockstar is not only a denim brand, we have been expanding our collection: We now offer cashmere, t-shirts, belts and jewelry!