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Rock & Republic heads to Kohl’s
Rock & Republic was recently acquired by VF corporation who now owns the rights to the brand. VF corporation recently announced an exclusive agreement which will bring Rock & Republic to Kohl’s department stores. The deal is thought to be part of Kohl’s plan to establish more exclusive brands and labels for their stores. Kohl’s President Kevin Mansell stated, “We’re really excited about it. We think it’s something we needed.”
While, in the past, Rock & Republic jeans have sold for upwards of $200, the line at Kohl’s will have a much lower price point, anticipated to sell in the range of $39-49, which is typical for the department store. They will also be produced and supplied by VF corporation’s factories in North Carolina. The line will appear in Spring 2012 and feature men’s and women’s styles in footwear, denim and shirts and may eventually expand to kid’s wear and home accessories.
This is a really bad move in my opinion, as soon as high end brands start selling their products this cheap, it’s pretty much over
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I agree Lorna, I think the brand is going to be completely different just be using the same name/logo.
I think now, the previous R&R fans will no longer go to the brand so they would have been better off going with a different name and re inventing it completely.
R&R was already dead as a result of the financial problems. This just adds to that decaying scent they reek of…
THIS IS ABSOLUTE TREASON!!!
[...] for around $40, I can’t imagine that we will be seeing many celebs in the brand anymore (read the article here). I think it’s a mistake that they are doing this. I know the company is in trouble but they [...]
this is horrible.. i love R&R Jeans
but now that i read about selling at kohls its pretty much over for me
i used to be proud wearing my RR jeans to places but now its like
another LEVIS jeans..
AHHHHHHHHHHHHHHHH
time to switch to TRUE OR JOE
i hope the material will be diff at kohls tho..
The brand will limp on as a Jocelyn Smith kind of brand.
Cheap. Whatever-type of clothing for the masses that lacks a unique style point of view.
i was recently at kohls and saw mens RR jeans there and was in shock. it was priced at about $80. i didnt know if they were real or not. the quality was obvious and deffinitely not the same. not even close!!!! most noticable thing was that it came with zippers. and the rise…wayyy too high. looks like cheap jeans you buy at…well kohls. worst part is that i saw the style of RR jeans that i wear…henlee bootcut, but the problem was that it was not even anywhere close. it was baggy not fitting. just not RR jeans. i have to agree with Edison, time to switch brand
I was wondering how they would look, I don’t have Kohls over here in England but my assumption was that they would be no where near as good. You can’t make premium jeans for such a cheap price and make profit. I’m really gutted that R&R actually did this but hey, there are loads of other brands that are really good! Andy you should try out Diesel, they are a really good men’s brand! If you haven’t already!
Of course the product won’t be the same at a lower price. Do you think merchandise sold at outlet stores is the same as the original? NO. There are many differences such as stitching and labels that the average shopper is not aware of. Kohl’s will not be able to sell the same high end R&R product as before R&R’s bankruptcy. Kohl’s is making this move to offer this brand at more affordable prices for the average shopper. Not everyone can afford to pay $100 + for a pair of jeans. The other exclusive brands Kohl’s sells do not measure up to high end products, either. That is not the type of retailer Kohl’s is, nor is it the type of shoppers it markets.
i know this might be a odd question,.. but what do you do with the older rock and republics? essentially, seven jeans bought out r&r to destroy them. is it odd to expect to have a pair of jeans for longer than a year or two? the world is so cruel,.. the employees at the stores will think i can’t afford things if i go in wearing my older $200 rocks. just like christian audigier… can’t believe i bought so many t’s for $150+… now their shirts are going for 30 or so bucks. *sigh* makes it hard to spend money on clothese you like. it’s like a bad investment. like throwing down 60,000 for a 5series just to find out the 2013 model will now be starting at 25,999. *shakes head*
Hi Steve! I think the older R&Rs are different looking to the new ones. I don’t believe that for $30 they can recreate the same jeans as they used to. The Kohl’s line is probably completely different. I haven’t seen it yet though. I know what you mean, it’s very upsetting when a brand goes out of business or sells out like that because it does leave you wondering what to do with your jeans. If you love your R&Rs though, I would still wear them. You paid a lot of money for them, so why not?
SO SORRY THAT ALL OF YOU WITH SO MUCH EXTRA CASH ARE CRYING ABOUT YOUR BRAND SELLING OUT !! TRY TO REMEMBER THAT MANY PEOPLE IN THIS WORLD WORK VERY HARD FOR A LIVING AND SIMPLY CANNOT AFFORD TO PAY $200.00 FOR A PAIR OF JEANS. MANY IN AMERICA CANNOT EVEN FEED THEIR FAMILIES AT THIS POINT. SO STEP BACK AND LISTEN TO YOURSELVES. YOU SHOULD ALL BE ASHAMED.
I think it’s more of the case that everyone is different, some people choose to spend their money on cars, electronics, alcohol, cigarettes, things like that, while others don’t do any of that and choose to save money and spend it on clothes. It’s all down to the individual. I do the second. I save my money. I am by no means rich at all, quite the opposite, so saving money to get something you want after a long time is a really nice feeling. That’s why some people will be upset that the brand doesn’t have status anymore. I know times are really hard right now, things have got really bad in the economy with money, I definitely understand that. It’s just always up to the individual what they do with their money if they have it. Plus, R&R sold out over a year ago now, so these R&R purchases would have been made quite some time ago, not recently
I am happy that you are proud to be a working girl, that’s how it should be 