Rock & Republic heads to Kohl’s
Rock & Republic was recently acquired by VF corporation who now owns the rights to the brand. VF corporation recently announced an exclusive agreement which will bring Rock & Republic to Kohl’s department stores. The deal is thought to be part of Kohl’s plan to establish more exclusive brands and labels for their stores. Kohl’s President Kevin Mansell stated, “We’re really excited about it. We think it’s something we needed.”
While, in the past, Rock & Republic jeans have sold for upwards of $200, the line at Kohl’s will have a much lower price point, anticipated to sell in the range of $39-49, which is typical for the department store. They will also be produced and supplied by VF corporation’s factories in North Carolina. The line will appear in Spring 2012 and feature men’s and women’s styles in footwear, denim and shirts and may eventually expand to kid’s wear and home accessories.