J Brand to launch sportswear collection

Fashion newspaper, WWD hosted a denim forum as a venue for denim brands to share information about their companies and design innovations they may be working on. Of the brands in attendance, Jeff Rudes, the CEO of J Brand shared about the past and future of the brand.

J Brand has already experienced rousing success in the denim markets, the brand plans to expand to sportswear. While the sportswear line will be directed by a separate team and will be a separate line, it will still have the same J Brand aesthetic. Rudes commented it would be, “simplistic minimalist with great fabrics and fit.”

The line will be launching in 100 stores in 2012.

Article and image from WWD.com.

5 Comments

  1. We are super excited for this! A little birdie tells me the line will include lots of luxx jersey & great basics!

  2. It’s really nice, i hope we will see some thing diffirent to others,
    wish u good luck Jeff,

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