J Brand to launch sportswear collection

Fashion newspaper, WWD hosted a denim forum as a venue for denim brands to share information about their companies and design innovations they may be working on. Of the brands in attendance, Jeff Rudes, the CEO of J Brand shared about the past and future of the brand.

J Brand has already experienced rousing success in the denim markets, the brand plans to expand to sportswear. While the sportswear line will be directed by a separate team and will be a separate line, it will still have the same J Brand aesthetic. Rudes commented it would be, “simplistic minimalist with great fabrics and fit.”

The line will be launching in 100 stores in 2012.

Article and image from WWD.com.


  1. We are super excited for this! A little birdie tells me the line will include lots of luxx jersey & great basics!

  2. It’s really nice, i hope we will see some thing diffirent to others,
    wish u good luck Jeff,

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