American Apparel launches Denim Line

Although rumors of bankruptcy have surrounded American Apparel, the brand recently launched their new denim line on April 5th. The collection, which has been in the making for the past year, features two styles for women and one for men. For women, there will be both a high waist, tapered leg jean and short. Men can expect to find a heavyweight, untreated jean. American Apparel recruited denim veteran, Georges Atlan, who has worked for brands like Guess, Levi’s, Rock and Republic and Joe’s jeans.

The vein of the line will be in the same as the basic tees and tanks, Dov Charney, the line’s founder said in a press release, “Jeans are an iconic, essential part of the modern wardrobe, just like the t-shirt. No one does basics like American Apparel. We’ve mastered the basic t-shirt, now we’re getting excited about jeans.”

The jeans which are in stores now will retail for $80 a pair and were each made using 40 fair-wage workers. You can preview the collection below and shop online at

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