Jon Hamm wore a pair of Levi’s WaterLess Hesher jeans in Rigid Indigo to the Independent Spirit Awards the other day. The Levi’s WaterLess line is a new initiative for the brand, the jeans reduce water usage by up to 96% per pair!
I think it’s great that such big brands are taking it into their own hands to try and help the enviroment. I know making jeans is a process that uses a lot of energy and water so it’s nice to see brands caring about that.
Images courtesy of Wireimage.com