Jon Hamm in Levi’s

Jon Hamm wore a pair of Levi’s WaterLess Hesher jeans in Rigid Indigo to the Independent Spirit Awards the other day. The Levi’s WaterLess line is a new initiative for the brand, the jeans reduce water usage by up to 96% per pair!

I think it’s great that such big brands are taking it into their own hands to try and help the enviroment. I know making jeans is a process that uses a lot of energy and water so it’s nice to see brands caring about that.

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