H&M Conscious Collection Spring/Summer 2011
The H&M Conscious Collection is presented by Emily Zak, Executive Retail Editor of Vogue UK, Dilys Williams, Director of sustainable fashion at the London College of Fashion and Catarina Midby, Trend Coordinator at H&M. The Conscious Collection is for women, men and children and is made from sustainable materials (organic cotton, Tencel┬« and recycled polyester).
If you watch the video above you can see how beautiful some of the pieces look. There are jeans for the guys and a denim jacket for the girls, both in white recycled denim. The Conscious Collection will be on sale in all H&M stores from 14th of April 2011. I am really excited for this to be available! I definitely want to check it out.