New Denim Brand: DEVON & DenimBlog Exclusive Interview

New to DenimBlog is a brand called DEVON. They are a premium denim brand which is just beginning to make its mark in the denim world. We caught up with them to find out more about the brand and share with you some of their styles. They have a very unique and interesting concept when it comes to their jeans! Check out the interview and gallery below to see the styles.

DB: What inspiration goes into designing a pair of your jeans?
It was very important to me that we create a collection that offered truly staple wardrobe pieces. We wanted edgy products but we also knew perfect fit would be vital for truly great jeans. With that in mind, we tested, examined, and experimented on a slew of fits and shapes on both the female and male forms to create a universally flattering collection.

DEVON designs denim in collaboration with Agatha Blois, who is recognized internationally for her clothing which is custom-made for the world’s most famous rock and celebrity legends. Together, we bring decades of experience in tailoring and designÔÇöfrom leather to couture to architecture and mechanical engineeringÔÇöwhich allows us to be inventive and draw inspiration from multiple points of view to create game-changing jean designs.

DB: What is your collection about?
The DEVON collection is about marrying form with function in rock-ready denim. Each denim garment offers artisan tailoring, honed into flattering fits, unique washes and one-of-a-kind looks. The DEVON Denim collection offers never-before-seen elements such as the signature plaid bleed-through design. The collection infuses futuristic concepts and innovation resulting in a rock-chic aesthetic.

DB: Why did you decide to create your brand?
I’ve been a lifelong lover of art, design, and architecture, and always had an eye for irreverent, breaking edge design and products. I wanted to create not just products, but an overall lifestyle brand that amalgamates a racy, on-the-go feeling, with sleek and finely constructed designs. The DEVON brand overall serves as a runway of luxury and modern masterpieces.

DB: Do you have a favourite cut you have designed?
The signature plaid bleedthrough design is a game-changer in the denim market. DEVON has painstakingly developed a method to print over denim, so that the plaid pattern is revealed with wear. As the jeans become more distressed, the plaid pattern underneath becomes more vivid and intense. A surprise element like this is unheard of in the industry, and really sets DEVON apart from the rest.

DB: That sounds really intriguing! How many jeans do you own yourself?
I own the entire men’s collection and wear them every day!

DB: Which jean has been the most popular overall?
For men’s the waxed canvas design has been very well received. I think it is because the aesthetic harkens back to heritage workwear, and it provides a sense of authenticity to the style. It’s a flashback to the Steve McQueen era, and the motorcycle competitions of the 60’s. Furthermore, the waxed cotton canvas fabric offers a very subtle yet slick aesthetic.

The women’s ÔÇÿTheta’ Skinny 6-pocket fit is the jean equivalent of the perfect LBDÔÇöit offers a very classic look with twists of flair that make it stand apart from just any old jean. It has an out of the ordinary five-snap front, and sits nice and low to offer a sexy yet sophisticated and flattering draping of the female form.

DB: We all love denim, but what makes it so important to you?
Denim is so important to me and the DEVON brand overall because it is a market that is so versatile: it can be casual, dressed up, worn for a variety of different occasions. Denim is everywhere, so when Agatha and I sat down and thought about how we wanted to achieve wearable and different products, it was absolutely vital that as a brand we stood out for quality and top notch craftsmanship, on top of superb design.

DB: What makes your brand so different from the others out there?
The DEVON brand features fearless works of modern art in the form of clothing and denim, which is difficult to achieve in such a saturated market. The collection pulls together one-of-a-kind pieces that juxtapose hard and soft, and the result are wearable pieces that are also showstoppers. Our designs are absolutely unique to the industryÔÇöthe washes, fits and general aesthetic are unparalleled.

The entire collection is also designed, cut, sewn, and washed in Los Angeles. Having the processes here in the states allows me to have an eye and hand in the entire process, allowing DEVON to maintain quality assurance in every capacity.

DB: What is the best feature of your jeans?
We strive to make products with a quality that not only lasts a lifetime, but also look great over time. Our methods of designing and production make it so the more you wear the denim it, the better it looks. With age and wear, the denim takes on a patina that will make the garment increase in value and pride for the owner.

DB: How did you come up with the name Devon?
Since I am so heavily invested in the entire process of all my productsÔÇöfrom design to productionÔÇöit made sense to name the brand DEVON, my last name, as every single product is a reflection of my vision and passions in life.

Written by Lorna Burford


  1. I ordered on-line in July 2011 and never got an answer.

    I just flew to LA and went to the store address lsited in Beverly Hills next to the Ferrari dealer and the place was vacant. It looks like this company with cool products is gone.

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