Hudson by Georgia-May Jagger

Hudson have turned to the daughter of Mick Jagger and the face of the brand, Georgia-May Jagger, and come out with a new line. Georgia-May will be designing her own collection for the brand called ‘Hudson by Georgia-May Jagger’. The new collection will be launching in Spring/Summer 2011 and will be a collaboration between Hudson’s Head Designer and Creative Director, Benjamin Taverniti and the effortlessly stylish British model, Georgia-May.

The collection is infused with the sexy insouciance of rock n roll chic. Inspired by the rebellious soul of London and the ease and freedom of California, the jeans are instantly iconic. Among Jagger’s inspirations were her mother’s vintage Wrangler jeans as well as rock icons, Guns & Roses. The capsule features five styles including the N.0  Slash, N.1  Axl, N.2  Guns, N.3  Georgia- ‐May, and N.4  Ayesha and in black, white, grey and blue washes, all in skinny leg openings for the rock n roll edge but a midrise to accommodate a wider range of body types.

Georgia did sketches and inspiration images and oversaw all elements of  the capsule including materials, fit, wash, rise and inseam length, and pocket and trim details.

“My  collection  has  a  whole  new  cut,  they  are  based  on  the  style  of  jeans  my  mum  wore  in  Texas  in  the  70′s.  They  are  not  high- waisted  but  they  are  a  mid- rise  which  is  great  for  us  shorter  girls  and  also  very  flatering  on  the  hips  and  bum.  We  also  are  using  new  kinds  of  stretch  denim  fabrics  exclusively  developed  for  us  which  make  them  very  comfortable.  It  was  also  really  important  that  they  be  from  a  woman’s  point  of  view  so  I  asked  all  sorts  of  women  –  my  mom  and  friends  and  family  –  for  their  input,”  says Georgia.

“We  are  thrilled  that  Georgia  wanted  to  play  a  design  roll,  in  additon  to  being  the  face  of  the  brand  for  the  past  three  seasons,”  says Hudson’s Chief Executive Officer Peter Kim,  “She  is  a  natural  fit  for  us,  being  the  daughter  of  a  British  rock  star  and  an  American  supermodel,  given  with  our  Union  Jack  logo  and  L.A  roots.”

The Hudson by Georgia-May Jagger collection will be sold in leading department and specialty stores domestically and internationally. It will also be sold online at HudsonJeans.com/GMJ from March 2011. How exciting! We also got the chance to ask Georgia about the collection ourselves. She seems very sweet!

DB: How would you describe the vibe of your line?

Georgia: Firstly can I say I love that you used the word vibe. Amazing. The vibe is sexy yet comfortable, a bit of rock and roll and a bit of cowgirl. I think there is a pair for everyone, each style comes in several colors ranging from bright white and blue, to grey and black.

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