This week G-Star starts the global distribution of over 4 million copies of its RAW Magazine. The RAW Magazine gives an inside look into the G-Star world, where head designer Pierre Morisset discusses inspiration and plans for the future of denim; G-Star reveals their new design crossover; you get a backstage pass into New York Fashion Week and preview new styles for the season, along with other news in the world of G-Star.
In this 4th edition RAW Magazine there’s an in-depth interview with rising British actress Gemma Arterton. In January 2011, Gemma was revealed to be G-Star’s new campaign model and curator of the unexpected event ÔÇÿLondon RAW Night.’ In the new RAW Magazine she tells us all about her career, fashion, film and her partnership with G-Star.
From this week, the RAW Magazines will be distributed in G-Star Stores and through several major newspapers around the world such as: the Observer (UK), La Republica and Urban (IT), De Telegraaf (NL), El Pais and La Vanguardia (ES), The Sydney Morning Herald (AU) NZ Herald (NZ), Der Standard (AT), MetroXpress (DK), Natt & Dag (NO), Die Welt (DE) and the Los Angeles Times (USA).