A new brand of jeans on our denim radar at DenimBlog is X-RAY Jeans. I was introduced to them last week and I loved the concept of how on trend they are, they are really current and fashionable with their styles. X-RAY Jeans is just a brand for the guys (at the moment) as they don’t have a women’s line just yet. We caught up with them to ask them more about their brand. Keep reading below to find out about the new brand and to view images from their current Look Book.
DB: What inspiration goes into designing a pair of your jeans?
-Honestly, our aim is to create jeans that we want to wear and not that we are told we should be wearing. We love fashion-forward jeans with heavy detailing and unique designs, however we also truly believe that form should follow function. We create jeans that our fashionista friend’s love and our skater friends can wear without splitting their crotch (to be blunt).
DB: What is your collection about?
-Our collection is about real people who want quality clothing, that feels and falls great on the body and is exciting and original. We wish to challenge ourselves and fashion, to cut through all the bullshit and marketing ploys, to capture all the intricacies, all the little details that can make denim so great.
DB: Why did you decide to create your brand?
We started as a denim based brand becauseÔÇª well, we just loved denim. We knew what we wanted to wear and we knew that other people were looking for the same thing, so we said, “the hell with searching, let’s just make it”. We know that sounds nuts, but it’s the truth. Just bring a lot of creative, like-minded people together and things just start happening
DB: Do you have a favorite cut you have designed?
Our favorite cut is definitely our straight leg jean. The reason is that it’s just so damn timeless. Anything that can look great for this long, on so many people, is the real deal.
DB: How many jeans do you own yourself?
Ha! Perhaps we’ll count tonight. A lot. We all seem to go though periods of having two favorite pairs though.
DB: Which jean has been the most popular overall?
XMP-339 straight is our best seller. It’s a fashionable jean with an awesome wash and very soft material. It’s really flattering on almost any body type.
DB: We all love denim, but what makes it so important to you?
Oh denim how we love theeÔÇª the truth is, we haven’t been able to find any other material that we like wearing everyday as much as we do denim. It’s such a versatile and comfortable material that’s it’s become a staple in clothing around the world. Dare compete with denim you other fabrics, we’d like to see that battle!
DB: What makes your brand so different from the others out there?
We think our brand is different because we care so much about the product, from concept to production. Our company is boutique in size (purposely) and our team is truly a creative family. We personally try every jean out before it goes into stores to make sure it’s exactly what we want. There’s no red tape or bureaucracy here, so we are able to change and evolve quickly.
DB: What is the best feature of your jeans?
The best feature of our jeans is the quality, especially for the price point. By purposely remaining a boutique sized company, our money goes where it should go, into the jeans and not out of your pockets.
DB: Your brand is aimed specifically at fashionable guys, why is that?
We know that fashionable guys will like our jeans because we are fashionable people designing what we like. With that said, we aim for all guys who appreciate a comfortable, well fitted and designed jean. Come all!
DB: Will you be doing a women’s collection?
We will be very soon and the ladies at XRAY are jonsing for it. It should be released next summer.
DB: That’s great! Can you give us any clues as to what it will be like?
XRAY’S upcoming women’s line be all about “utilitarian chic”- leathers, belts, cargos and embellishments, contrasted by sexy silhouettes and floaty fabrics. We will open up the military style to pastel colors. Our cargo pants, though utilitarian, will be long, lean, and flattering – forget the baggy. We are concentrating on the bare essentials; great fabrics, treatments and silhouettes.