Here is a sneak peak at the new A|X Armani Exchange Spring 2011 campaign. It was styled by Elle Magazine’s Style Director, Kate Lanphear and inspired by Coachella (which sadly sold out before I was able to get my ticket). The photoshoot took place on location at the home of Coachella in Indio, California. I can see the inspiration of music festival, but with an A|X aesthetic. It has the clean look of the brand with the fun atmosphere of Coachella. You can see a couple of the images from the new campaign below.