New Brand: Mother Denim
Tim Kaeding, former creative director/designer for 7 for All Mankind, and Lela Tillem, former president of sales and marketing at Citizens for Humanity have teamed up to launch the mother of all denim lines: Mother. The inspiration for the line was certainly retro, as Tim Kaeding stated, everything from “60s cinema to Max’s Kansas City,” inspired the line’s first collection.
The collection features trendy styles, from flares, to skinnies and denim leggings. Not only has incredible detail been considered with fit, but also with fabric selection. The fabric is soft and luxurious but also features stretch, for a snug and flattering look. Kaeding also explained, “We are taking our expertise in fit and finish and adding a key third element that involves developing new denims that feel like cashmere.” The washes are also unique, including dyed black and white jeans as well as super-saturated blues. The collection will also feature other fabrics such as twills.
Kaeding explains the mission behind the line, was to “Break the barriers of what people have come to expect of average mainstream denim companies. Aside from the obvious luxurious nature of the denims, we really went after a more saturated wash palette.”
The line will be available for purchase in stores, starting January 30th. Prices begin at $100 and go up to $242. You can preview the look book below: