Denim in Cars?

There appears to be a new use for your old jeans, in cars! Ford will be using recycled denim material in their latest version of the Ford Focus. According to Forbes magazine, “Each new Ford Focus will have roughly two pairs of average-sized American jeans in it. The recycled blue jeans will be used as both sound absorption material and carpet backing.”

The reliance on recycled materials has been increasing and Ford is already using recycled materials for the seats and other parts of their cars. Carrie Majeske, the company’s sustainability manager commented that “Ford is continually looking for greener alternatives.”

I think it’s great that an increasing number of denim companies and other companies as well are trying to become more eco-friendly and rely on recycled products. I wonder where else old jeans are going to pop up!