Rue De Jeans is a Los Angeles based premium denim line, which uses the best Italian and Japanese denim but has a secret weapon that no other denim line has… What appears to be a discreet black-on-black logo label on the back of the waistband is actually much more than decorative: it conceals patented design technology that adds two inches of breathing – or lunch – room. That means, a custom, comfortable fit that adjusts to all the ups and downs of your day. With this flexible waistband patch you will never have that uncomfortable feeling where you need to unbutton your jeans again. The jeans fit like a glove (in the best way with no bulging).
They have so many styles for both the men and women to choose from and it looks like they are not afraid to experiment with their washes. What do you think of Rue De Jeans? I think the idea with the waistband is great!