True Religion Breast Cancer Becky Jeans

Our ‘Denim of the Month’ sponsor, True Religion, has joined a very important cause and brought out a beautiful jean to help fight against breast cancer. The jean features very pretty pink crystal buttons on the front and on the back pockets and a light blue classic True Religion wash in the famous bootcut Becky fit. True Religion said the below statement about their new jean:

“True Religion Brand Jeans is proud to join Susan G. Komen for the Cure in the fight against breast cancer.  In commemoration of breast cancer month, we have donated $25,000 to support finding the cures for breast cancer.  Purchase the pink “reclaim” Becky and join the cause!”

Jeff Lubell, CEO, Creative Director & Chairman of the Board said:

“True Religion feels it is important to support Breast Cancer Awareness and every year we come up with a jean that recognizes Breast Cancer Awareness. We have been doing this for many years and True Religion likes to give back to important causes and support our female customer. We choose the Becky Reclaimed jean because it has a distinctive look, is a special and unique style, and the Becky fit is one of our core fits for the every woman of all generations.”

The Becky is their traditional rise boot cut jean with flap pockets which has a universally flattering fit. It’s made of 99% cotton and 1% elastin, it features pink crystal vintage brooch buttons and rusted decorative tack buttons and rivets. The jean is in their “Rough River” wash and it retails for $284. So True Religion fans, go out and get this jean and help to support breast cancer! We will also be running our new True Religion skin for a few days to support the brand! Buy these jeans at True Religion.

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