G-Star just announced that they will be distributing 6 MILLION COPIES of their new Autumn/Winter 2010 issue of their RAW Magazine. It will feature some great inside scope on the brand such as the Liv Tyler and Magnus Carlsen campaign shoots, some capsule collections like their G-Star Raw by Marc Newson and Raw Essentials, New York Fashion Week, and much more info about 3D denim
The magazine will be distributed at G-Star stores and offices as well as many huge newspapers around the world such as the Los Angeles Times, Observer, and Le Monde to name a few. Also…for you lucky G-Star fans in Paris, on October 4th-9th, during Paris Fashion Week, G-Star will have what they call a “RAW Magazine Guerilla Pop-Up Hijack” at the Chanel and Chlo├® shows and also at main city locations like Rue Etienne Marcel and Palais Garnier. G-Star also did this method during London Fashion week at Victoria Station and at the Sunday Market at the Old Truman Brewery.