Levi’s Launches Curve ID
Levi’s has announced the launch of their newest fit, Curve ID, which will launch September 2nd.
The new line has been a long time coming. For the past 1.5 years, Levi’s has been studying women around the world. The company studied and conducted body scans on over 60,000 women in 13 different countries. From this, they concluded, that women dislike shopping for jeans.
Curve ID, aims to make denim shopping a more pleasant experience, by acknowledging that different women have different body types. “The fits that we’re launching will account for 80% of the women’s body shapes in the world,” commented Levi’s president, Robert Hanson.
The brand will feature 3 distinct styles, One, for women who find the fit in the hips and thighs good but are too tight in the waist, a demi curve (if your jeans “usually fit in the waist but don’t flatter the figure”) and a bold curve (if jeans “fit in the hips and thighs, but gap in the back”). There will be a fourth style launched later in the year, and the company estimates it will then have 96% of body types accommodated.
For example, the photo below illustrates 3 women, each with a 27″ waist but with different curves. Levi’s Curve ID aims to accommodate these curves through their offerings of different styles.
So far these celebs have stopped by the LA showroom to pick up the jeans; Emma Roberts, Eva Amurri, Kat Dennings, Amber Heard, Julia Jones (Twilight) and Rutina Wesley. Katherine Heigl is also wearing several different cuts in her new movie ONE FOR THE MONEY.
The line will feature waist sizes from 22-34, in straight leg, boot cut and skinny styles. They will also come in a variety of different washes, with prices ranging from $64-$148.
Although the line officially releases September 2nd, it is available in some stores as well as at Levi’s.com.
Images and article from Levi’s and LAtimes.com

Diesel
Seven
Paige Denim
Current / Elliott
Siwy
Levi's
AG Jeans
DL1961
James Jeans
Joe's
True Religion Jeans
Rag & Bone
Citizens of Humanity
Hudson Jeans
Lucky Brand
Ashley
Vanessa
Zac
Lindsay
Victoria
David
Jessica
Megan
Hayden
Miley
Rachel
Ashley
Jennifer
Britney
Christina
Halle
Kim
Rihanna
Nicole Richie
Kate Moss
Gwen Stefani
Elle
New Distressed Jeans by Rag & Bone for Men
DenimBlog Exclusive: Interview with Nikki Reed for 7 For All Mankind
J Brand Autumn/Winter 2013 Men’s Press Day
3 Pairs, 3 Looks, 1 Brand: Frame Denim
J Brand Autumn/Winter 2013 Women’s Press Day
Acid Wash Jeans
3 Ways to Wear the Simon Miller Stinson Jeans
Nudie Autumn/Winter 2013 Press Day
8 of our Biggest and Best Discussions from the DenimBlog Community
6 Essential Fashion Websites You Should Be Reading
How To Stretch Jeans
6 Awesome NYC Fashion Bloggers
5 LA Fashion Bloggers You Should Know
Top 5 Denim Guys
Top 10 Denim Diva’s of 2011
Your Favourite Celeb Outfit Of 2011!











[...] I blogged about Levi’s new innovative line, Levi’s Curve, which offers jeans that are meant to fit beyond just waist size. Levi’s Curve is meant to [...]
ahh thin women look good in any thing. Large or plus sized need a higher cut. No more but cracks and over hang! Please!!! Make a high wasted jean!!!