One of the most popular denim retailers, True Religion, is expanding. The brand will join other premium denim brands, such as 7 for All Mankind, by recently announcing that they will be adding footwear to their collection.
The footwear collection is slated to launch for Spring 2011 with 30 styles. The first collection will focus on timeless style and the hippie bohemian chic flair. Featuring embellished flats, braided wedges and stilettos, made from neutral leathers, brown vachettas, nude baby calf and tan nubuck. Also, metallic leathers, patent leathers and bright exotic skins will be used to accessorize the neutrals and make them stand out.
True Religion has coupled with Titan industries, a footwear company, to materialize this vision. Titan CEO, Joe Ouaknine explained “True Religion Brand Jeans is a designer brand with a specific vision, differentiated design aesthetic, and a very loyal customer. In re-launching the women’s collection, we see a multi-faceted opportunity to create fashionable ready-to-wear footwear for the True Religion Brand Jeans customer as well as a broader audience of consumers. We look forward to helping True Religion Brand Jeans expand into a global lifestyle brand and footwear powerhouse.”
The collection will be sold in major department stores as well as specialty retailers. Prices will range from $125-$250.
Article from Marketwatch.com