There is a new denim brand making its debut in the fashion world; Salsa “Fits my Life” Jeans (Salsa Jeans), they are a leading European denim line that is launching in the US next month. The line features revolutionary styles and affordable prices that has all of Europe a buzz and will definitely leave a huge mark on the US denim market.
Salsa, the main brand of the IVN Group, was born in 1994 in Portugal. Today, Salsa is sold in 270 brand stores and shop-in-shop’s, more than 1000 sales outlets and is present in more than 35 countries globally and continues to grow. The brand has over 15 years of expertise in developing products to fit the lives of contemporary, positive, happy men and women.
Salsa’s mission is “to be your second skin giving you the confident and sensual look to conquer the world.” The brand wants to inspire and empower people all over the world, by providing the most innovative and exciting jeans, tops and accessories at affordable prices.
This summer, Salsa Jeans will be bringing inventive styles such as, The One, a unisex jean, The Two, a reversible jean that can take you from day to night in one quick change, The Wonder, the most incredible “push up” jean, lifting your backside without any unnatural padding or added help and The Secret, with a higher rise giving you an instant tummy tuck, to the US.
The brand’s focus on originality, attention to detail and design has enabled Salsa Jeans to be recognized as Portugal’s Product of the Year 2010.
The collection can be found at Fred Segal and Lisa Kline and will be opening their first US store in Los Angeles in July. Denim prices range from $87-$210. You can check out more about the brand at www.salsajeans.com
