The Original 201 Jeans From Levi’s

Quality Never Goes Out of Style and the Levi’s brand delivers a collection for FW10 that does not disappoint.
This season the original denim brand, delivers a collection inspired by the archetypes that celebrate the spirit of the American lifestyle, full of attitude, hope and freedom… A taste of youth that is heady, intense and crammed full of spontaneity.

The Palette for FW10 is confident and modern, playing with shades of blue from the deepest almost black depths of the ocean to the lighter hues of a fast fading sky, worn in, well loved yet still fresh, this palette compliments one of the key trends for the season – Top to toe denim worn with attitude. Key pieces include the iconic and eternally relevant Levi’s 501 jeans, the classic denim (trucker) jackets as well as denim and chambray shirts.

The final key mood for the season keeps working the denim top to toe feeling hard but delivers it with a rock n roll edge that is undeniably Levi’s in spirit! Trucker & biker jackets, plaid shirts, rock n’ roll inspired graphic T’s deliver rock star style for men and women. The rebellious mood is reflected in the darker palette focusing on blacks, with denim laundry offering black jeans, overdyes and confident directional finishes.

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