New Denim Brand: SOLD Design Lab & DenimBlog Exclusive Interview

05.29.2010 Posted in Designer Jean Interviews, new brands by Lorna, Editor

So we caught up with the new brand SOLD Design Lab jeans and got an interview with them. We have been in talks with their PR company for quite a while now and I recently got a pair of their pull on jeggings which I love! I will try and review those for you soon. Their Fall 2010 Look Book will be coming up soon as well. I really like their brand. Carry on reading to find out more!

DB: What inspiration goes into designing a SOLD jean?

There are many elements, but beauty would be the one constant throughout the development process that I’m most motivated by. My goal is to make the most fantastic looking pair of jeans possible — from fit to finish – that makes a woman look beautiful. Every detail counts and nothing is too small to address in our endeavor to make a perfect pair of jeans.

DB: What is your latest collection about?

We’re presenting fall and for this collection we’ve introduced several new specialty fabrics and 1 new silloute that we think is amazing. It’s called the baby bell and it can best be described as a hybrid between the bootcut and stovepipe cut. It has a very slimming affect on the body, but with a slight bell at the end to properly contour the shoe. It’s fantastic.

For fabrics, the one standout in the collection — although I love them all – is what we call butter. It has a very soft and supple hand to it, with over 40% stretch that is the perfect complement to our core offerings for fall and holiday.

DB: Why did you decide to create your brand?

We felt there was an opportunity in the market place to offer the same quality product being produced by the other premium brands, but at a lower price point. With our expertise in manufacturing, we knew that this was possible and so we jumped in with both feet. We had also taken several months to develop an innovative product that we felt would translate well to the premium space.

DB: What has been your favourite memory/experience since SOLD was founded?

Getting confirmation from several high end specialty stores that our pull on pant sold unbelievably well its first week out. It just made our dream of building a premium denim brand that much more attainable.

DB: Do you have a favourite cut you have designed?

It would be our pull on skinny jean. Although, many would classify this pant as a jegging, it is not. Long after the jegging stops selling, and it will, our pull on pant will continue to sell because of its construction, fit, fabric, look and feel.

DB: How many jeans do you own?

20 pairs

DB: Which jean has been the most popular overall?

Pull on skinny jean

DB: We all love denim, but what is it that makes denim so important to you?

Denim, in my opinion, goes well with just about everything, and there aren’t too many fabrics you can say that about. It’s an all purpose fabric for just about any occasion so I love its versatility.

DB: What makes your brand so different from the others out there?

There are a few areas that make us unique:

1) We have a patent pending technology on the fit of our pull on pant, specifically the construction of the faux fly piece. We were also the first to market with a pull on jean sized alphanumerically.

2) We do a fitting and pattern on every wash and sillouette we run in production where most of the premium brands use only one pattern for their assortment of washes. This leads to sizing problems across different washes

3) We do all of our own washing in house in our own manufacturing plant

DB: What is the best feature of a SOLD jean? (cut, fit, wash etc)

I think all 3 but I’m biased. I certainly think that we spend more time than our competition does on all of these elements.

DB: How did you come up with the name SOLD Design Lab?

We all liked the idea of branding something as having been “sold”. We think it triggers an emotional response in the consumer by establishing perceived demand for the product through its name. Basically, if something is sold Its validated as having value. If it has value than people will demand it. The “Design Lab” part of the name is just to establish that we’re a design house that will continue to innovate through fabrics, wash, construction and style

DB: Lastly is there anything else you want to add we haven’t asked?

I think you’ve covered it all… thanks

Comments

3 Responses to “New Denim Brand: SOLD Design Lab & DenimBlog Exclusive Interview”

Stacey says:

May 30, 2010 at 1:22 am

Hi,

What is the price of their jeans? Where can they be purchased, who is the Designer?

Thanks!
sarah tillson says:

September 15, 2010 at 9:04 am

Sold design lab jeans are from 98.00 to 120.00
I have several pair and I love them.
The designer is my Aunt, Mary Li Vecchi
she has been designing denim for 30 yards now.
cindy says:

October 13, 2010 at 12:36 pm

i am obsessed with these jeans!! I got a pair at bergdorf’s a month ago (the skinny pull on) and didn’t even realize til i got the register that they were only $98! i have a premium denim specialty store so my closet is full of the citizens, j brand, hudson, black orchid, siwys…etc.. but these are by far my favorite from any other jean i have! they fit perfect and they feel great!
I also love the fact that you can log on to a site to write a review and see comments from the designer’s niece. i’m sure this wasn’t her goal in making a comment but it adds such a personal aspect to it! you can also tell that they really are thinking of the consumer because you lose NOTHING except the price n these! They actually have something that i think puts them up a “notch above” all of the other premium denim lines which is the pull on part. that gives you that comfy feel that you get when you wear jeggings. Again, i only have this one pair so far but if he rest are like the ones i have, most people would go down a size in these. (that’s always a plus!)

I’m sure this line will do well.

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