In The Loop is the new premium extension of iT! Jeans. What seperates them from the brand iT! is they are for a more edgy and fashion forward girl. Vintage aesthetics and contemporary artistic appeal are translated into an edgy and wearable denim collection. In the Loop focuses on delivering the perfect fit that !iT Jeans is well known for along with handcrafted details, fabrications and washes that makes it unique and trend-setting. Edgy and contemporary, In the Loop embraces the pure joy of wearing stylish and timeless pieces.
In the loop consist of edgy styles like their slouchy skinny with zipper details, Wide flare bell bottom jeans and ultra skinnies in various washes. They are a much smaller line than their iT Jeans collection – consider it a much more exclusive line.
So what do you think of the new brand? The images are all from the Fall 2010 collection. I quite like the moto jeans at the bottom, those are cute!