New Denim Brand: Allison Izu Jeans

Allison Izu, founded and designed by Allison Izu Song, is a clothing company for women 5ft 6 and shorter. The brand was previously called Petite Women. They are currently designing and manufacturing premium denim in a full size range from size 000 to size 10 and in 2 inseams; a 27″ and a 31″ inseam. I think this is such a good idea! A whole brand dedicated to the petite ladies! I know it’s so annoying having to hem your jeans all the time. I have included some of her new denim styles above and below.
Also, Allison has given you lovely DenimBlog readers a coupon code to get 20% off purchases of at least $99 on her website The brand also offers free shipping within Hawaii and Continental US for orders of $99 or more, as well as free return shipping so you can try on different styles and just keep what works for you! Enter the code: DenimBlog410 at the checkout to get your 20% off!
What do you think of the new brand? I really like the skinnies pictured above, I love the way the pocket lining shows through and I love ankle zips. They look cute!