Replay Launches Flagship Store in Milan

Replay has opened a flagship store at one of the fashion capitals in the world, Milan, Italy on Corso Vittorio Emanuele. Rather than the mass display like other stores, Replay offers a new concept of nature and emotions when designing their 800 square meter store. At the entrance, a display of a hanging garden and waterfall surround the suspended walkway as you walk in. Inside the nature filled flagship, products are displayed in six-meter high bookcases that are handcrafted out of wood and metal. The store also uses the nature concept when it comes to their lighting on all floors, the natural light even reaches down to their basement to light it vibrantly. The store officially opens on April 15th to the public in the area rich with history, architecture and contemporary style. I can’t believe how amazing it will be to experience this store in person. What do you think of it?