Paper Denim & cloth, started in 1999 as a premium denim brand, is emerging once again as an important label for the customer who appreciates authenticity, quality and understated style. The flattering shapes continue to speak to the contemporary customer, as do the soft hand vintage washes, and the acute attention to detail. This reintroduction of the product for Spring 2010, takes into consideration all of the important factors that are inherent in the brand building, especially the iconic J stitch back pocket, white labels, printed inside pockets and inner numeric sizing. The new era of Paper Denim & cloth has an added stimulus… the jeans are repriced for today’s challenging market. There is a wide berth of washes and the important silhouettes from skinny to boot cut. This collection is well worth your consideration in this important brand re-launch. The jeans are now available on The National Jean Company website and as a special treat to our loyal DenimBlog fans they are offering you 20% off of full priced merchandise until 26th March 2010. Use the code DenimBlog20 at the checkout for your discount. Welcome back Paper Denim & Cloth! Click here to shop the brand.