Gap has been upping their game when it comes to their premium denim collection. Recently, the brand launched their 1969 Premium denim collection, which features trendy premium denim, at a lower price point. Gap is now expanding this line, to kids.
The 1969 collection will expand to make styles in lightweight denim for 0-24 month olds. The line will keep focus on mobility, fabric quality, while still keeping in mind the trend factor.
The styles include, 5 pocket jeans, overalls, denim skirts and denim jackets. The price point, however, will range from $19.50-29.50.
The collection is now available online and will be available in stores. Gap plans to add pieces to the collection and expand it to Toddlers and Kids by fall.