Gap to launch premium denim line for babies
Gap has been upping their game when it comes to their premium denim collection. Recently, the brand launched their 1969 Premium denim collection, which features trendy premium denim, at a lower price point. Gap is now expanding this line, to kids.
The 1969 collection will expand to make styles in lightweight denim for 0-24 month olds. The line will keep focus on mobility, fabric quality, while still keeping in mind the trend factor.
The styles include, 5 pocket jeans, overalls, denim skirts and denim jackets. The price point, however, will range from $19.50-29.50.
The collection is now available online and will be available in stores. Gap plans to add pieces to the collection and expand it to Toddlers and Kids by fall.