The Spring 2010 advertising campaign evokes a California lifestyle that revolves around sophistication and style. This season’s imagery showcases 7 For All Mankind’s rich modernist aesthetic with simplicity of material and form. It is a lifestyle that reflects the California Mid-Century look but lived today. This ad campaign was shot in Brooklyn, NY. I really love these images, I think they represent the brand really well, they keep them clean and sophisticated as well as minimal, showing off the jeans rather than a huge crazy background.