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True Religion vamps it up!

12.21.2009 Posted in Uncategorized by Jennifer
« Denim keeps getting greener!
Mariah Carey in J Brand »

 True Religion vamps it up!

True Religion has had quite a busy year. The company has expanded and opened more freestanding stores. This spring will also launch a new style campaign for the brand.

They have enlisted Sports Illustrated Model, Tori Praver and men’s model Gabriel Aubry to be the face of the new campaign. Jeff Lubell, the company’s director, feels that the new campaign will help shift the brand’s image from hippy to upscale. “It is a lot more glam, more glitz, but not moving away too far from our roots,” said Lubell. “They both had that hippie, bohemian-chic look that I look for in choosing high-fashion models,” he said. “At the same time, they also gave me the glamorous side of the business.”

The new ads will also be featuring more of the non-denim aspects of the brand, such as vests, shoes and shirts, which were modeled by Gisele Bündchen in last year’s campaign but will highlight their accessibility to the consumer.

 True Religion vamps it up!

  • Read comments about True Religion created by members of the DenimBlog community

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Comments

4 Responses to “True Religion vamps it up!”

  1. Liznie says:
    December 21, 2009 at 4:33 pm

    Mmmm Gabriel Aubry!!!

  2. Hallie says:
    December 21, 2009 at 5:11 pm

    Her name is TORI Praver not LORI!

  3. Jerome says:
    December 21, 2009 at 11:28 pm

    My God! this is a fantastic direction for this brand, much better than the run of the mill, same old ad. borrrrrrrrrrrinnnnnnggggg! This is definitely great advertisment and the two choices of models is the best male/female combo I have seen in years, Bacall and Bogart, Gwen and Gavin, bohemian, rock and roll and glamour/glitz. Step up in advertising fo’ shizzle.
    Good job! Talk about beatiful people for a class A product!

  4. gab says:
    January 18, 2010 at 10:46 am

    oh my LORD that man!

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