December 2009

True Religion vamps it up!

True Religion has had quite a busy year. The company has expanded and opened more freestanding stores. This spring will also launch a new style campaign for the brand. They have enlisted Sports Illustrated Model, Tori Praver and men’s model Gabriel Aubry to be the face of the new campaign. Jeff Lubell, the company’s director, […]

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Denim keeps getting greener!

Genencor, a biotechnology firm has created a new denim processing plant. PrimaGreen is a denim processing plant that is environmentally friendly. The processing plant is innovative due to the fact it uses naturally occurring enzymes to create certain effects, rather than bleach which can be harmful to the environment. Of the PrimaGreen series, the latest,

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Advertising Age names 7 For All Mankind one of the top ten products of the decade

As the decade comes to a close, the lists are beginning to grow! The “top ten” lists are a springing up everywhere. Advertising Age magazine released their list of the top 10 new products of the decade. One of designer denim’s most popular brands, 7 For All Mankind, came in at #10. The magazine stated”

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Brooklyn Bandit Jeans Co.

One of the latest lines out of New York, is Brooklyn Bandit Company. They’ve created a sophisticated, yet urban Spring 2010 Collection for men. The focus is combining street style and art in a jean, stemming from the brand’s New York roots. Fabrics were imported from around the world and months were spent to perfect

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